Their concerns would seem perfectly legitimate, and Royte basically comes down on their side against the large, multinational corporation. Residents are concerned what Nestle’s pumping more than 800,000 gallons per day from the local sources eventually will do to their water supply. Nestle bottles and markets Fryeburg water and sells it under the Poland Spring brand. “Through an accident of geology, Fryeburg is now paying the price for America’s infatuation with bottled water,” Royte argues. She also gives a good account of the tensions in the little town of Fryeburg, Maine. Royte does provide a breezy, accessible history of water through the ages, from the ancient Romans and Egyptians to the massive Croton Reservoir, with walls 50 feet high and 25 feet thick, that sat on the site of what is now the New York Public Library. Why is it that consumers routinely shell out their hard-earned dollars – and lots of them – for something they can get from the tap for a fraction of the cost? How did bottled water turn from a high-end fashion accessory to a staple of people’s everyday lives? Even though America has among the cleanest, safest drinking water supplies on the planet, astoundingly, bottled water is an $11 billion industry. “It would be good with sushi.”Īmericans’ per capita consumption of bottled water has jumped from 5.7 gallons in 1987 to more than 27 gallons today, with more than 700 domestic and 75 imported brands to choose from. “This is pretty much what rainwater tastes like,” he says of one sample. So, in her new book “Bottlemania,” journalist Elizabeth Royte consulted a water connoisseur whose refined palette can distinguish between various brands of bottled water. To understand the differences between Evian and Ethos you have to speak to an expert.
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